Battle for the Banana
20.05.12
To its credit, Chiquita has worked hard to be a better environmental steward. The Rainforest Alliance's Better Banana Project now certifies all of its farms in Guatemala, Honduras, Costa Rica and Panama. The program protects workers, local communities, the environment and wildlife. More than 15 per cent of all internationally traded bananas now bear the little frog sticker. The group also certifies pineapples, mangoes, avocadoes, guavas and citrus fruits. However, in Costa Rica, for example, the label does not guarantee the freedom to join a labour union.
Banana perfection
There are other programs, such as fair trade, that also protect workers. Already popular in European markets since 1996, fair trade bananas hit the North American market in the spring of 2004. As with coffee, tea and chocolate, fair trade bananas are certified through members of the Fairtrade Labelling Organizations International (FLO). The stickers guarantee that the deal has been made directly with the farmer (usually a cooperative), cutting out the middleman and ensuring that the farmer gets a higher price for the fruit, and also that the working conditions are healthy and safe, and that child labour laws are obeyed. The community benefits too: increased revenue helps the co-op set up schools, health clinics and improve housing in the community. Shoppers pay a higher price for the peace of mind this kind of social accountability brings. A fair trade banana is not necessarily organic, although sustainable farming practices are encouraged. Organic fruit will carry another label if certified.
Source: TheTyee.ca