Lucas Oil Hires Alex Striler As Head Of Sales, Marketing
After six years on Wall Street, Striler returned to California in 1998 and became the seed capital investor of a merchandising Internet portal and website incubator, Bokasmo & Co., for new brands and emerging athletes. For five years, Striler’s company created 33 merchandising websites for athletes and small businesses, including Tony Alva, Alva Distribution, Playground Skateboards, Surf Diva Surfboards, Lightningbolt Surfboards, Rector pads, skate pro Nate Sherwood, tFMX pro Trevor Vines, motocross racer Ryan Hughes, Envy Skateboards, Terminal Velocity Streetboards, Playground Skates, Firewood and others. In 1999, Striler partnered with Tony Alva to re-launch the Alva brand online. He also arranged two professional skateboard tours across the western United States with Alva and a team of pro skaters. After transferring Bokasmo to his brother in 2004, Striler joined Osiris Shoes and became its President and CEO a year later. When short-course off-road racing came to California, Striler saw the opportunity to merge action sports with motorsports and began working with young brands and athletes to gain exposure through off-road racing. Today, several action sports icons race trucks, including Jason Ellis, Sunny Garcia, Cameron Steele, Jeremy McGrath, Brian Deegan and even Toby Bost of the La Jolla Group.
The Standard & Poor's 500 index gained 2.11 points to 1308.44, with energy leading the gains among its 10 industry groups. Financials fell the most. The index has risen in three of the last four sessions. The Nasdaq Composite Index closed up 10.66
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