Time to change the way we live
22.05.12
Our leader, Joe Simonsen, is about to whisk us around Eco-Products 2011, a giant trade fair focusing on eco-friendly goods and services.
Oh, and I'm Matt, from England.
Kazunori Kobayashi, CEO of EcoNetworks, who helped with translators and tours of the event, tells me he's seen a growth of visitors from Asia, mainly Korea and China.
"Nikkei (the organizer) plans to make this event more international," he says. "And together with Japan for Sustainability (a nonprofit platform for environmental communication) we have started to help realize that vision."
Though a trade fair, the ethos behind Eco Products 2011 is that being "green" comes from a desire to change the way we think about the future — and to change the way we live. And being ecologically sound involves far more than simply saving energy. By showcasing innovative thinking and product design, the event is one way the public can learn how they can make a difference through their everyday choices.
Source: The Japan Times